Privacy Policy

Privacy Notice

Image Library

(Division of AMJ International)
Charity no. 1102949
Company no. 4785585


    Makhzan-e-Tasaweer, the image gallery and image-archiving division of the Ahmadiyya Muslim Jama’at International (“AMJ International”) is committed to protecting your privacy. This privacy notice tells you about our collection, use, and disclosure of your personal data in connection with our services. Throughout this notice Makhzan-e-Tasaweer (as a division of AMJ International) may be referred to as "we", "us" or "our".


    The personal data we collect depends on how you interact with us, the websites you use, and the choices you make. We collect and process personal data about you: with your consent and/or as necessary to provide the products you use; to operate our business; to meet our contractual and legal obligations; to protect the security of our systems and our customers; or to fulfil other legitimate interests.

    We also collect data relating to children. For further information on how we process children’s data please, see our Child and Young People Friendly Privacy Notice

    It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements other notices and privacy policies and is not intended to override them.


    AMJ International is the data controller and responsible for your personal data in this privacy notice.

    We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below.


    If you have any questions about this privacy notice or our privacy practices, please contact our DPO in the following ways:
    Full name of legal entity: Ahmadiyya Muslim Jama’at International
    Email address: [email protected]
    Postal address: Tahir House, 22 Deer Park Rd, Wimbledon, London SW19 3TL


    We keep this privacy notice under regular review.

    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


    Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data from which a person cannot be identified (anonymous data).

    We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

    1. Identity Data –This includes any images (photos/videos) identifying you, first name, maiden name, last name, profession username or similar identifier, to provide a service or respond to your questions;
    2. Contact Data – This includes billing address, delivery address, email address and telephone numbers;
    3. Religious Data – This includes Identity Data and details concerning religious belief and practice; which may have been captured via pictorial images (photos/videos) by Makhzan-e-Tasaweer.
    4. Financial Data – This includes bank account details;
    5. Special Category Data – The GDPR defines Special Category Data as “personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation”.
    6. Transaction Data – This includes details about relevant payments made, including payments of charitable donations. It may also include, in some cases, details of products you have purchased from us;
    7. Technical Data – This includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website;
    8. Profile Data – This includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses;
    9. Usage Data – This includes information about how you use our website, such as IP address, browser type and language, and access times, or navigational information, including information about the pages you view, and other actions taken in connection with the site (Cookies);

    We use different methods to collect data from and about you including through:

    1. Direct interactions - You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, and email or otherwise. This includes personal data you provide when you:
      • Create an account on our website;
      • Subscribe to our service or publications;
      • Request marketing to be sent to you;
      • Enter a competition, promotion or survey; or
      • Give us feedback or contact us.
    2. Automated technologies or interactions - As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy [LINK] for further details.
    3. Third parties or publicly available sources - We will receive personal data about you from various third parties as set out below:
      Technical Data from the following parties:
      • analytics providers;
      • advertising networks;
      • search information providers;
      • Contact, Financial and Transaction Data from providers of technical, payment and delivery services;
      • Identity and Contact Data from data brokers or aggregators; and
      • Identity and Contact Data from publicly available sources.

    Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


    We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

    • For archiving purposes;
    • Where we need to perform the contract we are about to enter into or have entered into with you;
    • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
    • Where we need to comply with a legal obligation; and
    • Where you have given your consent.

    See below ‘Purposes for Which We Will Use Your Personal Data’ to find out more about the types of lawful basis that we will rely on to process your personal data.

    Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


    We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal basis we rely on to do so. We have also identified what our legitimate interests are where appropriate.

    Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

    We will use the information we collect about you in connection with those purposes:

    Type of Activity Purpose Description Legal basis
    a. Contact Management To correspond with, and maintain a directory of, individuals who are in contact with Makhzan-e-Tasaweer for communication and administration purposes, e.g. dignitaries, officials or clients. Legitimate Interest (Article 6(1)f GDPR)
    b. Financial Transactions To process financial transaction data, including online payments made on the website for images. Performance of a contract (Article 6(1)b GDPR)
    c. Image Library To manage and maintain an official image library, gallery and archive, in order to preserve a pictorial history of the Worldwide Ahmadiyya Muslim Community. Further, to manage and maintain an online Image archive on our website. Archiving purposes (Article 9(2)j GDPR and Article 89 GDPR)
    d. Publications To produce a range of publications, including books, articles on online media. Consent (Article 6(1)a GDPR) or Legitimate Interest (Article 6(1)f GDPR)
    e. Advertising and Publicity To display, store and otherwise use photos and/or videos for advertising and publicity purposes, including on posters or banners Consent (Article 6(1)a GDPR) or Legitimate Interest (Article 6(1)f GDPR)
    f. Correspondence To process with, and send correspondence to, staff, volunteers and relevant third parties. Legitimate Interest (Article 6(1)f GDPR)

    Social Media & Cookies

    You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Makhzan-e-Tasaweer Cookie Policy.

    On some pages, we allow you to share personal data with third parties, such as social networks like Facebook. In these instances, you are agreeing to the data being shared and the shared data is subject to the privacy policies of such third parties. We may combine information we receive from those platforms (e.g., profile information, likes, page views) with other information we collect from you or other sources and use and disclose it as described in this privacy notice. Except where required by applicable law or regulation, we do not control and do not assume any responsibility for the use of personal data by such third parties. For more information about the third party's purpose and scope of their use of personal data in connection with sharing features, please visit the privacy policies of these third parties.


    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to obtain an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

    If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

    Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


    Personal data collected by Makhzan-e-Tasaweer may be stored and processed in your country or region, or in any other country where we or our partners, or service providers maintain facilities. Currently we primarily use data centres in the UK. Many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

    Where we collect personal information about you in the United Kingdom (the “UK”) or the European Economic Area (the “EEA”) we may transfer the information to countries outside the UK or EEA for the processing purposes outlined in this Statement. This may include transfers to countries that the European Commission (the “EC”) and UK data protection regulator consider to provide adequate data privacy safeguards and to some countries that are not subject to an adequacy decision. Where we transfer personal information to countries that are not subject to an adequacy decision we shall put in place appropriate safeguards, such as data transfer agreements approved by the EC or UK data protection regulator, as appropriate. Where required, further information concerning these safeguards can be obtained by contacting us.

    Some of our external third parties are based outside the European Economic Area (EEA). Therefore, their processing of your personal data will involve a transfer of data outside of the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded by ensuring at least one of the following safeguards is implemented:

    Type Country
    a. Third party companies acting as processors or joint controllers EEA, United Kingdom
    b. National Ahmadiyya Muslim Associations In nations across the world
    c. Al-Shirkatul-Islamiyyah (ASI) London, United Kingdom
    d. Mirza Sharif Ahmad Foundation (MSAF) London, United Kingdom
    e. Sadr Anjuman Ahmadiyya Rabwah Rabwah, Pakistan
    f. Waqf-e-Jadid Anjuman Ahmadiyya Rabwah, Pakistan
    g. Tahrike Jadid Anjuman Ahmadiyya Rabwah, Pakistan
    h. Sadr Anjuman Ahmadiyya Qadian, India

    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


    We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it.

    This includes the purposes of satisfying any legal, accounting, or reporting requirements.

    To determine the appropriate retention period for personal data, we consider the following criterion: the amount, nature, and sensitivity of the personal data; the potential risk of harm from unauthorised use or disclosure of the personal data; the purposes for which we process the personal data; and whether we can achieve those purposes through other means. Details of our retention periods for different types of personal data are available in our retention notice. Please contact us if you would like to receive a copy.

    As Makhzan-e-Tasaweer processes data on the legal basis of the public interest (Article 89 GDPR), we are exempt from the duty to fulfil the right to erase data. In some circumstances, we may anonymise your personal data (so that you can no longer be identified through the data) for research or statistical purposes. According to the law, anonymous data is not classed as personal data, as the data cannot be used to identify any given individual. As such, we are permitted by law to use anonymous data indefinitely without further notice to any data subject.

    For further Information how, we retain our data please see also AMJ Intl Data Retention Notice.


    Under the certain circumstances, you have the following rights under applicable data protection laws in respect of your personal data:

    1. The right to access and inspect your personal information or be provided with a permanent copy of the information being held about you.
    2. The right to request the correction of your personal information or in cases where the accuracy of information is disputed, to supplement the information to give notice that you dispute its accuracy.
    3. The right to request the erasure of your personal information, particularly where the continued use of the information is no longer necessary.
    4. The right to object to the use of your personal information, particularly where you feel there are no longer sufficient legitimate grounds for us to continue processing the information.
    5. The right to request the restriction of your personal information from further use, e.g. where the accuracy of the information is disputed, and you request that the information not be used until its accuracy is confirmed.
    6. The right to request that some aspects of your personal information be provided to you or a third party of your choice in electronic form to enable its reuse.
    7. The right to complain to the relevant data protection regulator about our processing of your personal information.
    Archiving in the Public Interest (Article 89 GDPR and Data Protection Act 2018)

    Makhzan-e-Tasaweer processing is subject to appropriate safeguards for individuals’ rights and freedoms (see Article 89(1) of the GDPR we have implemented data minimisation measures such as anonymity where necessary. Archiving of images under the Public Interest (Article 89 GDPR) exempts Makhzan-e-Tasaweer from:

    • The right of access;
    • The right to rectification;
    • The right to restrict processing;
    • The obligation to notify others regarding rectification,
    • Right to Erasure or restriction;
    • The right to data portability; and
    • The right to object.

    Limitations in Order to Protect the Rights of Others

    Makhzan may limit the Right of disclosure by virtue of Article 15 (4) of the GDPR, if it adversely affect the rights and freedoms of others. However, technical and security measures such as blurring out the pictures may be implemented if a data disclosure request is received. Please note a data access request cannot be processed if despite implementing the technical and security measures the risk under 15 (4) remains to a data subject. Additionally, Makhzan-e-Tasaweer has implemented purpose limitation and storage limitation principles when we process personal data for archiving purposes in the public interest.

    If we are unable to fulfil a request from you to exercise one of your rights under applicable data privacy laws, we will write to you to explain the reason for refusal. Where required, further information concerning these rights and their application can be obtained by contacting us.


    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


    We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Last update: April 2021